Engage celebrates successful implementation of enterprise engagement solution for PartsPlus
21 Nov 2024, posted in News
Engage is proud to announce the successful deployment of a comprehensive enterprise engagement solution for PartsPlus, one of the UK’s leading automotive parts suppliers owned by Ford Motor Company. The new central engagement platform, which includes both colleague and customer mobile apps, has been fully rolled out, delivering transformative benefits across the organisation.
PartsPlus, renowned for supplying automotive parts and lubricants through its Omnicraft, OmnicraftPlus, Genuine Ford, and Motorcraft brands, supports over 1,300 parts specialists across 60 centres nationwide. This strategic investment in engagement technology has significantly strengthened PartsPlus’s cultural and brand identity, positioning it as an ‘all makes’ supplier rather than exclusively Ford.
Richard Allott, PartsPlus’s Operations Director, reflects on the impact: “To be the parts supplier people want to work for or entrust their business to, you have to keep moving forward and embracing the best and newest technology. Our digital transformation has empowered us to offer both customers and colleagues a first-class experience that sets us apart in the market. The functionality provided by our mobile apps has revolutionised communication, support, convenience, efficiency, and sustainability across the board.”
Business Benefits Achieved:
- Enhanced Colleague Engagement: The colleague app has created a direct connection between over 1,300 parts specialists and the heart of the business. This has fostered a more unified and engaged workforce, with instant access to resources such as uniform ordering, mental health support, and company communications like PPTV, now streamable anytime, anywhere.
- Improved Customer Experience: The customer app has made interactions with PartsPlus more effortless and enjoyable. Features such as simplified ordering, payments, and returns, personalised promotions, and customer feedback tools have enhanced customer satisfaction and loyalty. The inclusion of gamification has also made the experience more engaging for customers.
- Streamlined Operations and Increased Efficiency: The centralised platform has streamlined processes, allowing for more efficient communication and support across PartsPlus’s extensive network. This has led to significant time savings and improved operational efficiency, benefiting both colleagues and customers.
- Strengthened Brand Identity and Market Position: By embracing cutting-edge engagement technology, PartsPlus has reinforced its commitment to being both the employer and supplier of choice in the automotive parts market. The successful implementation of the Engage platform has solidified PartsPlus’s position as a forward-thinking, innovative leader in the industry.
Phil Wedgwood, Engage’s CEO, adds, “This project with PartsPlus is one of our most exciting and impactful to date. The ambition and commitment shown by PartsPlus in transforming its relationships with thousands of individuals and businesses is a testament to their dedication to excellence. We’re thrilled to have played a role in building thriving colleague and customer communities through the power of engagement technology.”
The PartsPlus Customer App is now available for download from your preferred App Store.
