The Challenge

AfterAthena — Napthens’ specialist division for employmentlaw, HR, and health & safety — wanted to rethink how a law firm engages itsclients.

Traditionally, legal services are delivered as transactions.While relationships exist, clients often experience interactions as one-offexchanges. AfterAthena saw an opportunity to do more: to build an engagedcommunity of employers who could access guidance, updates and expertise in amore connected, value-led way.

Before working with Engage, this vision wasn’t possible.Client communications were limited, access to documents wasn’t centralised, andthere was no single platform through which AfterAthena could share updates,insights or legal changes efficiently. The firm needed a solution that wouldtransform static client interactions into continuous, collaborativeengagement. 

The Solution

Partnering with Engage, AfterAthena launched a brandedplatform designed to become the focal point of its client community.

A connected, community-first experience

The app provides a dedicated space for clients to accessinformation, receive real-time updates, and connect directly with AfterAthena’sexpert team. It aligns with the firm’s long-term vision: to build a communityaround the brand and evolve the service beyond traditional legaltransactions. 

Deep system integrations

Two integrations were fundamental to AfterAthena’s strategy:

• CRM integration to support marketing, engagement and client ownership
• Case management and document integration to give clients secure, direct     access to relevant documents, updates and resources

For the first time, clients can access the materials theyneed without friction — all inside one unified, branded platform. 

Frictionless communication

The Engage platform has transformed communication betweenAfterAthena and its clients. The message centre enables true two-wayconversations, allowing businesses to ask questions, seek clarity and connectwith advisors instantly, without email back-and-forth. This reduces delays,improves experience and supports stronger relationships. 

The Impact

The results have been powerful — both for clients and theAfterAthena team.

A vibrant, engaged client community

The platform has enabled AfterAthena to build the communitythey envisioned: one connected by shared information, timely insights andexpert guidance. Clients now have access to resources that previously weren’tavailable digitally, creating a more modern, transparent and supportiveexperience. 

Exceptional retention and trust

Engagement has directly strengthened client relationships.AfterAthena now retains around 96% of clients on the platform — areflection of both the value it delivers and the trust it fosters. Sharingtimely legal updates, new documents and essential guidance helps reinforceAfterAthena’s position as a trusted advisor. 

New revenue opportunities and streamlined services

The platform also simplifies how clients discover andrequest additional services. With seamless messaging and in-app service forms,clients can explore add-ons, make enquiries and connect with advisors instantly— unlocking revenue opportunities that previously required manualfollow-up. 

A foundation for scalable growth

AfterAthena is now operating with a modern, digital-firstservice model that enhances efficiency, reduces friction and supports long-termbusiness development. The platform strengthens the brand, unifies the communityand provides a scalable foundation for future services and offerings.

‍