It’s all about us says itsu as it launches new colleague engagement initiative

30 May 2023, posted in News

“One look at itsu’s employer brand and you know you have a company that is totally invested in the idea of a thriving colleague community.”

Engage has announced further success in the retail sector with the signing of Asian fast-food phenomenon itsu. It is rolling out the new Engage-powered its’us employee app to over 1400 staff across 75 locations.

The move comes as itsu seeks to refocus on its founding values and deep sense of family after the destabilising effects of Brexit and the pandemic.

itsu’s Head of HR & Talent Anna-Maria Tsili explains: “The UK’s EU exit followed by two years of Covid disruption has had a massive impact on the whole retail and hospitality sector. The make-up of our staff has changed significantly, and that always has the potential to loosen ties and weaken culture. We want to pre-empt that by reinvesting in and reinvigorating that whole employee experience.

“The Engage app is pivotal to that effort. It lets us go mobile-first, which is far more in tune with team member expectations and how we as an organisation use technology. It allows us to curate a dynamic digital world with everything in the one place, from company news, site-based chat and push notifications to surveys, rewards, payslips, rotas, even full onboarding routines. And it has us working with a partner who has a wealth of experience, expertise and engagement value to add. its’us really is all of us.”

Phil Wedgwood, Engage’s CEO, adds: “One look at itsu’s employer brand and you know you have a company that is totally invested in the idea of a thriving colleague community. The language around team members and their belonging, the very obvious passion and pride they take in their people, and the time, money and effort spent in championing their defining itsu Qualities (IQs), these all point to a company that wants to grow people and to care for them. We’re thrilled to be able to play our part, with technology enabling and empowering both individual experience and the collective colleague community.”